Archives of Interdisciplinary Education
Exploring How Adapting Marketing Strategies to Local Cul-ture Can Enhance Consumer Engagement and Trust on Online Food Delivery Platforms
Abstract
Gaurav Tewari, Charu Bisaria and Vivek Sharma
This research seeks to unravel the intricate relationship between adapting marketing strategies to local cultures and its influence on consumer engagement and trust within the realm of online food delivery platforms. The paper discusses topics related to international business strategies for online food delivery platforms, including market entry strategies, cultural sensitivity in marketing, technology and innovation, regulatory challenges, consumer preferences, supply chain optimization, and more. It also outlines research objectives for exploring how adapting marketing strategies to local cultures can enhance consumer engagement and trust, including understanding cultural dynamics, analysing consumer perceptions, assessing impact on engagement, and proposing recommendations. The research objectives aim to provide a comprehensive exploration of how adapting marketing strategies to local cultures can positively impact consumer engagement and trust in the context of online food delivery platforms. The research objectives involve a comprehensive exploration of cultural factors shaping consumer behaviour, the identification of elements contributing to trust-building within localized marketing strategies, and an evaluation of the impact on consumer engagement metrics. By analysing data from various markets, the study aims to explore the effectiveness of cultural adaptation strategies and uncover insights into language use, communication styles, and the role of technology in localization.