Letters in Economic Research Updates
Investigating the Relationship Between Organizational Agility and Innovation and Entrepreneurship in Iranâs Real Estate Industry with a Focus on Leading Trade Unions in Digital Transformation
Abstract
Mohammad Shokrollahi Yancheshmeh
Iran’s real estate industry is one of the key industries in the country’s economy, which faces challenges in the field of innovation and entrepreneurship due to its traditional structure and lack of rapid acceptance of technological changes. Organizational agility as the ability of organizations to respond quickly to environmental changes can play a vital role in increasing innovation and entrepreneurship. Digital transformation and creating positive changes in the real estate industry play an important role. This paper examines the relationship between organizational agility and innovation and entrepreneurship in Iran’s real estate industry, focusing on the role of trade unions in digital transformation. This research was conducted using a comparative method. The statistical population included organizations active in Iran’s real estate industry and trade unions related to this industry. Sampling was done purposefully and data were collected through quantitative questionnaires, semistructured interviews, and direct observations. Two organizational groups including agile organizations (with digital transformation embracing) and non-agile organizations (with traditional structure) were studied were placed. Also, the role of trade unions as a mediating variable in this regard was analyzed. The data collected from the questionnaires were analyzed using statistical tests such as independent test and analysis of variance (ANOVA). Also, the qualitative data obtained from the interviews were analyzed using thematic analysis method to determine the role of trade unions in facilitating digital transformation and increasing organizational agility. To compare the performance of the two groups of agile and non-agile organizations, indicators such as the level of innovation, Entrepreneurial activities and interaction with trade unions were evaluated. The results of quantitative data analysis showed that agile organizations have more innovation and entrepreneurial activities than non-agile organizations. The correlation coefficient between organizational agility and innovation (0.65) and organizational agility and entrepreneurship (0.71) showed a positive and significant relationship between these variables. have played a key role in embracing digital transformation and increasing organizational agility. This research showed that organizational agility is not only a factor for increasing innovation and entrepreneurship in Iran’s real estate industry, but also trade unions play an effective role in facilitating this process as change leaders. Agile organizations have been able to create new opportunities and improve the customer experience by using digital technologies. have accelerated. Based on the results of the research, it is recommended that trade unions play a more active role in educating and supporting traditional organizations to adopt new technologies. Also, the government should develop transparent and supportive laws and regulations for innovation and entrepreneurship in the real estate industry. Non-agile organizations should also increase their agility by investing in digital technologies and innovation, and take steps towards technological change.