Journal of Climate Change, Disaster Risk and Resilience Studies
Meta-Analysis on Greenwash Practices and Its Effects on Green Purchase Intentions
Abstract
Baldeep Singh and Harpreet Singh
Sustainability is one of the greatest megatrends of this century. This trend can be seen in various industries and nowadays marketing products as sustainable can be seen everywhere. The trend has led to dishonest marketing strategy called greenwashing that aims to market the products as green or greener than they are. In greenwashing misleading information of environmental practices and positive communication of environmental performance are pushed towards the customers [1-3]. This has led to customer trust issues and green skepticism to help the customers detect the true green products Terra Choice has created a list of seven sins of greenwashing [2,3]. Sustainable standards, certificates and measures are in addition used to help in recognizing the greenwashing. The emphasis on eco-friendly products has prompted some businesses to engage in a practise known as "greenwashing" [2]. On hotel towel rules, Jay Westerveld coined the phrase for the first time in 1986. Reusing towels is said to save water, according to the hotels.