International Journal Evolving Sustainable and Renewable Energy Solutions
Soft Power and Media Diplomacy: A Comparative Study of Media Corridor and Global Corridors in Shaping the Public Diplomacy
Abstract
Hafiz Muhammad Salman and Majid Zubair Ahmed
This article presents a comprehensive analysis of the Media Corridor and Global Corridors. Theoretically, the Media have a soft power to affect foreign policies through its public diplomacy and agenda setting, agenda building, and agenda reflecting on the Government policies. In this research, the researchers have focused on to develop a conceptual framework of “Media Corridor” between Pakistan, China and the Central Asia. The objectives of this research paper are to find out the possible media’s role in strengthening the relationship between Pakistan, China and Central Asia and also focus to explore the prospects and challenges for developing a suggested Media Corridor. The main purpose of this research paper is to identify the obstacles and opportunities in relations between Media organizations and peoples belong to Media Houses. This research is a comparative study for the Media Corridor with other Global Corridors to show the importance of Soft Power and Diplomacy of suggested Media Corridor to the stakeholders. The researchers have opted for a qualitative methodology and the agenda-setting theory to apply the theoretical perspective of the research. The key conclusion is that the media in both ends instead of playing a very important role in building the relationship between Pakistan, China and the Central Asia.