Artificial Intelligence and Electrical & Electronics Engineering: AIEEE Open Access
AI-Powered Customer Segmentation for Marketing
Abstract
Navjot Singh Talwandi, Shanu Khare and Payal Thakur
In the rapidly evolving landscape of modern market- ing, businesses are increasingly turning to Artificial Intelligence (AI) to gain a competitive edge. One of the key applications of AI in marketing is customer segmentation, a fundamental strategy that enables businesses to target their audience effectively. This abstract provides an overview of the role of AI- powered customer segmentation in revolutionizing marketing practices. AI-powered customer segmentation leverages advanced machine learning algorithms to analyze vast datasets of customer information. By doing so, it identifies hidden patterns, preferences, and behaviors that human analysts might overlook. This granular understand- ing of customer segments empowers businesses to tailor their marketing strategies and messages with unprecedented precision. AI- powered customer segmentation represents a game- changing tool in modern marketing. It empowers businesses to understand their customers on a deeper level, enabling personalized market- ing strategies that drive engagement, retention, and growth. As AI continues to advance, it will become increasingly essential for businesses to harness its capabilities in customer segmentation to stay competitive and relevant in the evolving landscape of marketing.