Journal of Rehabilitation Research Current Updates
Problems and Prospects of Marketing Ayurvedic Medicines in India
Abstract
V. Basil Hans
This article abstract for “Problems and Prospects of Marketing Ayurvedic Medicines in India” examines the growing market for Ayurveda, driven by consumer demand for natural and alternative treatments, while also analyzing the challenges such as the need for scientific validation, standardization, and the adoption of modern technology. It highlights opportunities in the burgeoning domestic and international market but also the persisting issues in marketing and production that need to be addressed for industry growth and consumer trust. Lack of scientific endorsement and Standardization and regulation are some of the problems. Prospects include Growing market demand, Government support, international recognition etc.