Journal of Interdisciplinary History and Human Societies
The Effect of Virtual Reality to Travel Booking Experiences
Abstract
Doan Trung Thanh and Hawpe Gamage Lahiru Asanka
Due to culture and language differences at travel destinations, understanding these locations can be challenging. Virtual reality (VR) gives experiences for tourists of having an immersive place where they want to explore or make planing to go there in the future.
Tourist receive detailed information and feel as real views about the places. Therefore, the use of VR can provide potential travelers new experiences, different from watching videos, pictures, or reading information about destination. From that enhances making choice to book tours. This study investigates the impact of VR in travel booking experience. This study used literature review to make model and questionnaire to collect data. The study focus on attitude to behavior intention of customer uses VR on travel booking. Data is collected from 436 valid customers via a survey questionnaire, and the hypotheses were tested using SPSS 21.
